Case study

Australia: Laying the Groundwork for Scalable Growth

The Client

Pogozo is a purpose-built practice management platform created in Australia for allied health and fitness professionals. It provides an integrated solution to the common operational challenges faced by business owners in the industry.

The Client Problem

As a fast-evolving start-up, Pogozo faced the challenge of building solid business foundations whilst also preparing for long-term scalability. The founder required guidance on structuring the venture effectively, not only to manage the complexities of operating multiple entities, but also to ensure that the business was legally and financially sound. In addition, there was a need to establish a framework that would balance personal and business financial arrangements as the company grew, while creating a platform that could eventually support expansion into international markets.

The Solution

Our team provided strategic advisory services across the full breadth of business planning and structuring. We worked closely with the founder to establish robust legal and operational frameworks that could support separate business components, such as software development and licensing, alongside distribution. In doing so, we laid the groundwork for future-proofing the venture and enabling scalable growth. At the same time, we advised on approaches to managing the interaction between personal and business finances, ensuring that the founder could maintain clarity and security as the venture expanded. With a strong Australian foundation now in place, our support has also extended to preparing for international growth opportunities as Pogozo looks to global markets.

The Nexia Value

By providing strategic clarity and structuring expertise, we enabled Pogozo to transform from an ambitious start-up into a venture built on solid business principles. The founder gained confidence in both the immediate operational setup and the long-term scalability of the platform. The business is now well-positioned to achieve its growth objectives in Australia, while also being equipped to seize international opportunities when the time comes. Our advisory role has ensured that Pogozo is not only prepared for success today, but is also resilient and adaptable for the future.